Guides
Newsletter benchmarks: how to build your own
How to build newsletter benchmarks from your own sends: open, click, churn and unsubscribe rates, the window and sample behind each, and the compliance floor.
Topic
newsletter analytics and benchmarks
Guides
Newsletter audience analytics for people who want the details
The practical question behind 'newsletter audience analytics' is how the decision will work during an ordinary operating day. The point is not to copy a national.
Guides
Checklist for newsletter analytics: final pass
Newsletter analytics only pay off when each number ties to a decision, a formula and a named owner before the send, so run this final pass on your dashboard.
Guides
Newsletter revenue metrics that predict anything
Track the newsletter numbers that move money: paid conversion, churn, revenue per issue, sponsor renewal and refunds, and what each one tells you.