Guides
Newsletter benchmarks: how to build your own
How to build newsletter benchmarks from your own sends: open, click, churn and unsubscribe rates, the window and sample behind each, and the compliance floor.
Newsletter Publisher Business, examined
Guides
The newsletter trend report for owners in 2027
Seven trends will shape newsletter businesses in 2027, from paid recommendations to first-party data, and each one changes what an owner must decide.
Guides
Newsletter sponsor platforms: terms to check
Newsletter sponsor platforms vary in how they handle ad sales, fees, payout timing and reach. Learn what to verify before agreeing to a campaign.
Guides
CASL Consent for Newsletter Publishers: Canadian Rules
CASL consent newsletter Canada: what the CRTC expects, what compliant disclosure contains, records to keep, and what happens if you send without consent.
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FTC Affiliate Disclosure for Newsletters: What US Publishers Must State
FTC affiliate disclosure newsletter rules: what US publishers must state in affiliate and sponsored email, with California and New York examples.
Guides
GST/HST Registration for a Canadian Newsletter Business: Threshold, Invoices, Records
This article covers GST/HST registration for Canadian newsletter businesses: 30,000 CAD threshold, invoice disclosure, records, penalties, Ontario, BC, Quebec rates.
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LLC vs Sole Proprietor for a Newsletter Business: US Comparison
LLC vs sole proprietor newsletter business: a US comparison of liability, taxes, state upkeep, and when each structure fits newsletter owners.
Guides
How a newsletter business tracks cash flow week to week
A newsletter business tracks cash flow week by week by logging receipts and payouts, forecasting sponsor income, and holding a reserve for refunds and late payments.
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Newsletter Business Valuation Multiples in 2027: US Sale Outlook
Newsletter business valuation multiples in 2027: how U.S. sellers can read EBITDA multiples, state-level buyer activity, and the limits of this metric before a sale.
Guides
Newsletter Cross-Promotion Swap Agreement: Terms Worth Negotiating
Newsletter cross-promotion swap agreement terms to negotiate, from audience overlap to FTC disclosure. Learn what to ask and what to reject.
Guides
PIPEDA and Newsletter Subscriber Data: What Canadian Publishers Owe
PIPEDA newsletter subscriber data in Canada sets consent, disclosure, retention and breach duties. Here is what the Privacy Commissioner expects from publishers.
Guides
How to Reduce Newsletter Paid Subscriber Churn: US Tactics
Reduce newsletter paid subscriber churn by measuring monthly voluntary and involuntary losses, testing a winback sequence, and following US cancellation rules.
Start here
Guides
California and Colorado privacy rules for newsletter audience data
California and Colorado privacy law gives subscribers the right to see, correct and delete the data behind your email list, and to refuse its sale.
Guides
CAN-SPAM compliance checklist for American newsletter publishers
A CAN-SPAM compliance checklist for newsletter publishers needs a working opt-out, a physical postal address and honest headers, checked before every send.
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How US newsletter publishers sell to Canadian subscribers
Selling to Canadian readers means GST/HST registration, CASL consent and export checks, all built into the checkout flow before the first invoice.
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How FTC disclosure rules apply to sponsored US newsletter issues
FTC disclosure newsletter sponsorship rules decide where a label goes, what it says, and when a paid block stops reading like your own reporting.
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Building a local newsletter in Austin, Nashville, or Denver
Austin, Nashville and Denver reward different newsletter models, so compare audience size, local ad costs and sponsor depth before you pick a city.
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3 ways New York City newsletter publishers price sponsorships
New York City newsletters sell sponsorships three ways: CPM, flat fee, or performance. Each shifts risk differently between publisher and buyer.
Latest from Newsletter Audience Monetization
Guides
Newsletter Ad CPM and Fill Rate Ranges by List Size for US Publishers
Typical newsletter ad CPM and fill rate ranges by list size, plus what moves both, how to estimate revenue per subscriber, and turning ad revenue into a sale price.
Guides
Newsletter benchmarks: how to build your own
How to build newsletter benchmarks from your own sends: open, click, churn and unsubscribe rates, the window and sample behind each, and the compliance floor.
Guides
The newsletter trend report for owners in 2027
Seven trends will shape newsletter businesses in 2027, from paid recommendations to first-party data, and each one changes what an owner must decide.
Guides
Newsletter sponsor platforms: terms to check
Newsletter sponsor platforms vary in how they handle ad sales, fees, payout timing and reach. Learn what to verify before agreeing to a campaign.